GenAI-Powered Personalized Content Specialist

The Content Generator Agent executes in Phase 5 (Content Generation, 7 seconds, parallel with Journey Optimizer), creating personalized content using generative AI capabilities. It generates content across six types: EMAIL (subject lines, body copy, CTAs), SMS (concise messages with compliance), PRINT (letters, postcards, brochures), VIDEO (scripts with personalization points), WEB (landing pages, banners), and SCRIPT (call center talking points). Each content piece includes quality metrics (relevance score, coherence score, personalization depth), compliance flags for regulatory requirements, and emotional tone analysis (professional, empathetic, urgent, celebratory). The agent respects segment-specific preferences, incorporates SDoH-informed messaging for healthcare contexts, and generates multiple variants for A/B testing. Content is validated against regulatory requirements before output, with automatic flagging of potential compliance issues. Core capabilities include GenAI content generation, multi-channel content adaptation, personalization at scale, quality scoring, compliance validation, and emotional tone optimization. Personalization factors include segment characteristics, journey stage, channel preferences, SDoH factors, and historical engagement.